Product innovation through deep customer insights. 

CUSTOMER FOCUS GROUPS

Explore your customers' thoughts and feedback on new products and services.

CUSTOMER SURVEYS

How do customers perceive your company's product or service? Find out with our tailor-made customer surveys and improve the customer experience.

TASTE TESTS AND SENSORY RESEARCH

Do consumers like your product? Have them taste it!

CUSTOMER EXPERIENCE JOURNEYS

Explore your customers' journeys from initial contact through different touchpoints - because every interaction matters!

REAL-WORLD OBSERVATION

Observing your customers in action in their own environment for intimate understanding of how they think and act.

Please reload

© 2016 ALATHEA RESEARCH & STRATEGY