During my career I conducted every conceivable type of study there is - from massive data crunches to fire-truck morality experiments with 3 year olds and everything in between. But Customer Insights research holds a special place in my heart. It's not just that customer insights studies are the most direct path to innovation for pretty much any type of client in pretty much any type of industry. What - from my perspective - is even more fantastic is the experience of immers